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JAGGAD x Festival X

JAGGAD x Festival X

JAGGAD x Festival X December Launch from Team Jaggad on Vimeo.

JAGGAD x Festival X

As we launched into summer on the first Sunday in December, we were very excited to showcase our new collections for not only women, but this was our first JAGGAD Man event we have ever done! And boy, were we ready to turn up the heat!


Situated in the skyline of Melbourne, we took to the rooftop of Emporium Melbourne to undertake a workout taken by the master trainers of Befit Training- Jeremy Gleeson, Montana Farrah Seaton & Callum Brumley, with many thanks to owner Josh Gibson. Befit’s new gym has just popped up in Prahran in Victoria, and this became the perfect partnership to launch into this new season.

Fitted out with beautiful styling from Party with Lenzo, the rooftop kept its industrial structure with added bursts of colour featuring bright pink and neon lime accents along with a splash of leopard print to tie into the latest JAGGAD collections for women and men.


The collections for December for women featured a neon stripe design of neon lime and hyper pink against a base of monochrome to make a statement called La Cienega. The other feature print of the month; Zambia, contrasted a leopard print design with red and black panelling.


For the guys, we introduced pops of neon to create spark this season. As new JAGGAD Man ambassadors Jack Gunston, Robbie Tarrant, CJ, Bailey Smith and Tom Lynch all repped the new collection to workout in.


Befit’s equipment lined the centre of the space, becoming a stage for the workout ahead. Ski ergs, assault bikes, medicine balls and more filled the space where guests will be split into teams to tackle the conditioning workout.


As guests arrived, they were able to get their photo taken on our gym inspired media wall featuring gym equipment, a locker, tyre and more to become an interactive set. A JAGGAD sign scaled the wall in black acrylic above a pink logo decal, both from Entourage Events, to compliment the colour theme of the day.


Although it was grey skies the rain stayed away- beats were pumping and the workout began- and a tough one it was!


Teams took to the ski ergs and medicine balls for reps switching between each exercise with their teammates. Bikes took an assault, and guests raced as fast as they could whilst their teammates did their own body weight exercises. Once everyone reached a certain mark on the timer girls ran, boys did burpees – it was sure to get the heart rate pumping!


At the end of the 45-minute session, sweat may have been dripping, but smiles and laughs were all round- and we just beat the downpour!!


Post workout we refuelled guests with berry smoothies and protein balls from Bondi Protein Co.


Fishbowl Sashimi kindly gave guests options of chicken, tofu or salmon poke bowls for their enjoyment. 


A big thank you further to our partners:

Complete Function Hire: @completefunctionhire

  • Acrylic Bars
  • High Bar Tables
  • High Bar stools


Entourage Events: @entourageevents

  • Menu signage for guests to read their refuel options
  • JAGGAD logo decals for the media wall and along the bar tables in neon and leopard print
  • JAGGAD acrylic sign


Bondi Protein: @bondiproteinco

Protein Balls and Smoothies


Fishbowl Sashimi: @fishbowl_sashimi

Poke Bowls


Bondi Sands: @bondisands

Sun Protection


With many thanks to the team at Befit Training Prahran- what a workout! Be sure to check them out at


And to Party With Lenzo (@partywithlenzo) thank you for adding your touch and flair to the space and working with us again on another amazing launch!



Until next time! #lifeathletic 



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